E-Commerce Search Engine Optimization
Boosting Internet sales
One of the best ways to increase website traffic is through SEO, and with the help of our ecommerce SEO services, you can use SEO to increase both traffic and sales.
We are a trusted e-commerce SEO company for businesses around the world, with an 85% customer retention rate and a customer referral score above the industry average.
Join Komboa Creative for e-commerce SEO to get access to:
- An e-commerce SEO solution that does it for me.
- A broad spectrum of experience, including copywriting, development, design and SEO.
- MarketingKomboa is a platform that uses IBM, Google AI and billions of data points to generate quick revenue recommendations.
- A unique plan created with your company, industry and objectives in mind.
Your website will rank higher in search results for terms used by your target audience thanks to our e-commerce SEO services and award-winning staff, increasing qualified visitors, conversions and revenue.
With the help of our ecommerce digital marketing agency, you can start expanding your business online now. Contact us right away to discuss our SEO services for ecommerce websites with an in-person strategist.
Keyword Identification
We conduct research before making any adjustments to your website to determine the terms and phrases you should use in your content. These are known as key phrases or keywords.
We will discover how you should describe your store or items to rank well in searches by using keyword research tools, getting feedback from your customers on how they describe your products, or working with you to locate keywords that you already know are successful.
Most of the time, keywords related to the main concept of your store or its products. The distinctive qualities of your business can help improve other facets of your ecommerce SEO. Because it creates an effective plan for your business, keyword research is a crucial component of our ecommerce SEO services.
Implement Keywords
We will then incorporate these valuable and relevant keywords into your website as the next stage of our process.
These keywords are frequently used by our e-commerce SEO specialists, which include:
- Home page.
- Page headers.
- Description labels.
- Product details.
- Image alternative text.
The success of an e-commerce SEO strategy depends on this stage. It is a challenge for search engines, and even consumers, to recognize that your website is related to a search query without optimizing it for these important keywords.
While you can write your own copy to incorporate these suggested keywords, working with a full-service digital marketing agency like Komboa Creative has its benefits because we provide SEO copywriting services. Please note that certain copywriting is already included in our e-commerce SEO packages.
If you choose to use our e-commerce SEO copywriting services, we have a skilled group of copywriters who have experience in a variety of industries, including manufacturing, retail and automotive. We develop material using their expertise that is not only well written but also consistent with your brand.
Search engine optimization is necessary for every page of your website.
The importance of optimizing product pages for e-commerce businesses can hardly be overstated. Because they are more likely to appear in search results for very precise search terms or "long tail keywords," product pages have a big impact.
We will make sure that each page of your product listings has a title and a few sentences of keyword-rich material explaining the product to ensure it ranks high in search results. To make sure it also shows up in searches for the model number, it's a good idea to add it.
Images of the products you sell should be included on your product pages. Both users and search engines value images. The dimensions, color scheme and intended applications of your product are put into perspective for users through your photos. Your photos provide search engines with information about the context of your product page.
However, it is vital to remember that optimizing photos for search engines is essential. Images cannot be "read" by Google, Bing, Yahoo or any other search engine. To interpret images, they rely on the image file name, image alt text and adjacent material.
Our dedicated staff optimizes your photos for SEO for this reason. In addition, we thoroughly examine each page of your website to ensure that long tail keywords are being targeted and that essential SEO components, such as title tags, are included. The end result is a product page that is ready to convert customers.
Making your website user-friendly is also a component of SEO for e-commerce sites. Even if you sell a wide range of products, you still need a user-friendly website. We'll make sure everything has the right sections or categories and that your menu contains a link to every top-level page.
Your navigation must also be simple to use and understand. Otherwise, you may find that visitors get lost and leave your site almost immediately upon arrival. If they can't get what they want, why stick around? This abrupt departure, often referred to as a "bounce," can increase your bounce rate.
High bounce rates can cause a reduction in your rankings because they tell search engines that your website is not as relevant to the search terms for which it ranks. Because of this, web design and landing page design are essential components of e-commerce SEO.
Using breadcrumb navigation is one of the best techniques we have found to boost SEO for e-commerce.
Small links called breadcrumbs can be found at the top of a menu, category or product page. Similar to the story of Hansel and Gretel, a website's breadcrumb trail will take you back to your previous location.
This technique will be used by our talented web designers to improve the usability of your pages for visitors by adding links and keywords. We provide user experience testing services to get the best results in the usability of your website.
Content Generation
Creating fresh content for your e-commerce site is one of the best strategies to increase SEO value and attract customers because it is challenging to compete online. A blog, articles, press releases and even e-books are examples of content.
A content marketing plan has two goals: to show potential customers that you are competent and trustworthy, and to provide search engines with even more content to crawl for keywords and phrases.
The best part is that content marketing can increase website conversion rates by a factor of two. By providing users with original and educational content, it adds value by guiding them or providing answers to their queries.
Most e-commerce websites choose to create a blog for content marketing purposes. A blog can have one post per month or several posts per day, and they come in different sizes and shapes. You may find it best to focus on one or two posts per week for your online store.
You can write about anything your readers might find interesting, such as new products or trends in your business. If you offer pet supplies, you can even hold a competition to see which of your customers' pets is the cutest.
Extra material may include:
- Videos with instructions for use or maintenance of a product.
- Infographics on topics related to your business or sector.
- Articles on topics in your field that you are informed about.
- White papers and other long-form content.